Eyes of the Unseen is a secret society dedicated to the study and protection of cryptids. This concept emerged from an Immersive Theater Camp where I used to teach crafts at, but during the pandemic, I taught an online class about cryptids and mythological creatures. The kids loved it, and it deepened my fascination with these legendary beings.

When we were asked to design branding for a secret society, I chose to create a fictional society of cryptozoologists. I developed a comprehensive world, complete with a mission statement, hierarchy, membership pins, and field guides. This project allowed me to blend traditional and contemporary design elements, creating an engaging and immersive experience.